The cigarette box as an advertising vehicle in the UK: A case for plain packaging
نویسندگان
چکیده
Aims: To study tobacco advertising in the United Kingdom between 1950-2003 and to evaluate the role of the cigarette box in advertising. Method: Tobacco company advertisements (n=204) were coded for content and meanings used to promote the product. Results: There was a significant shift over time from cigarettes being displayed to the cigarette box only. Changes in advertising and the meanings evoked were unrelated to changes in smoking behaviour. Conclusions: It is argued that the cigarette box has absorbed the meanings associated with smoking and has become an effective vehicle for advertising. It is also argued that this can only be minimised with plain packaging.
منابع مشابه
Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world.
BACKGROUND The international trend towards comprehensive bans on tobacco advertising has seen the tobacco industry become increasingly innovative in its approach to marketing. Further fuelling this innovation is the rapid evolution and accessibility of web-based technology. The internet, as a relatively unregulated marketing environment, provides many opportunities for tobacco companies to purs...
متن کاملPlain packaging of cigarettes: do we have sufficient evidence?
Tobacco industry marketing is a primary factor influencing cigarette smoking behavior and the cigarette pack has become an important marketing vehicle for tobacco companies. Standardized "plain" cigarette packaging is advocated as a public health policy to prevent and reduce morbidity and mortality caused by smoking by reducing youth smoking initiation and promoting cessation among smokers. Pla...
متن کاملAssociation between tobacco plain packaging and Quitline calls: a population-based, interrupted time-series analysis.
OBJECTIVES To investigate whether the introduction of tobacco plain packaging in Australia from 1 October 2012 was associated with a change in the number of calls to the smoking cessation helpline, Quitline, and to compare this with the impact of the introduction of graphic health warnings from 1 March 2006. DESIGN AND SETTING Whole-of-population interrupted time-series analysis in New South ...
متن کاملEffects of first exposure to plain cigarette packaging on smoking behaviour and attitudes: a randomised controlled study
BACKGROUND Plain packaging requires tobacco products to be sold in packs with a standard shape, method of opening and colour, leaving the brand name in a standard font and location. We ran a randomised controlled trial to investigate the impact of plain packaging on smoking behaviour and attitudes. METHODS In a parallel group randomised trial design, 128 daily smokers smoked cigarettes from t...
متن کاملThe case for the plain packaging of tobacco products.
AIMS The Framework Convention on Tobacco Control (FCTC) requires nations that have ratified the convention to ban all tobacco advertising and promotion. In the face of these restrictions, tobacco packaging has become the key promotional vehicle for the tobacco industry to interest smokers and potential smokers in tobacco products. This paper reviews available research into the probable impact o...
متن کامل